Sex coaching is a new field. Applied sexology. Sexology is the study of human sexual behavior or what people do sexually and how they think and feel about it.

Sex coaching is a process that identifies sexual behavior and how people think and feel about sex. Unlike sex therapy, sex coaching is based on a non-pathological model and a sex-positive approach. The focus is on the present to the future. Sex coaching is about healing and is client-centered where the client drives the process.

Sex coaching includes sex education, collaboration, and creative behavioral therapy. The process of sex coaching involves the following: Assessment, identifying sexual goals, sex education, support, and obtaining results through collaboration and assignments.